Services

Advertising that answers to the P&L

Sponsored Products, Sponsored Brands, Sponsored Display, and DSP, run as one budget against one set of numbers.

Most Amazon ad accounts we inherit are not badly managed. They are unmanaged in a particular way: someone set them up competently two years ago, then nobody had time to question the structure again. Campaigns accumulate. Budgets get topped up. ACoS drifts and gets explained away.

We rebuild the account around the products that carry the business, then run it against contribution margin rather than return on ad spend. Those two numbers disagree more often than people expect, and margin is the one that pays wages.

31% Lower ACoS at Volara Nutrition
3.4x DSP return on ad spend
$4.9k Monthly wasted spend removed

If any of this sounds familiar

On the left, what brands tell us on the first call. On the right, what it usually turns out to be once we have the numbers.

ACoS looks fine but profit is flat

Branded search is propping up the blended number. Strip it out and the non brand campaigns are usually running at two or three times the reported figure.
Spend keeps climbing to hold the same revenue

Budget is spread evenly across a catalogue where six products do the work. The long tail eats the increases.
One product is eating the budget and not converting

Almost always a listing problem wearing an advertising costume. No bid fixes a page that converts at 9%.
Nobody can explain what changed last month

No naming convention and no structure, so there is nothing to compare against. This is the cheapest of the four to fix.

What you get

Campaign architecture

One structure across Sponsored Products, Brands, and Display, with a naming convention you can read and budgets that ladder up to hero, supporting, and defensive tiers.

Bid and placement management

Reviewed weekly against margin, not just ACoS. Placement modifiers, dayparting where the data supports it, and negatives maintained rather than dumped in once.

Search term mining

Every fortnight, harvest what converted and cut what did not. This is unglamorous and it is where most of the compounding happens.

Amazon DSP

Audiences built from Amazon Marketing Cloud rather than off the shelf segments. Retargeting, competitor conquesting, and lapsed buyer campaigns, at whatever budget the account can justify.

Brand defence

A spend ceiling on your own name so you stop paying full price for customers who were already coming.

Reporting you can act on

Weekly numbers with a written note on what changed and what we are doing about it. No 40 page deck.

How the first quarter runs

No two accounts move at the same speed, but the sequence rarely changes. If we are going to be wrong about something, it shows up in the first eight weeks.

This is a fit if

You are spending somewhere between $6,000 and $40,000 a month on Amazon ads
You know your landed cost per unit, or you can find it out in a week
Somebody on your side can make a decision on a 25 minute call
You would rather hear that a product should be discontinued than hear that it is trending up

Week 1
Audit and baseline. We pull 24 months of history and rebuild the margin picture per ASIN before touching a bid.
Weeks 2 to 3
Restructure. New campaign architecture goes live in stages so we can see what moved and why.
Weeks 4 to 8
Stabilise. Bids, negatives, and placements settle. This is usually where ACoS starts falling.
Month 3 onward
Scale. Budget moves toward whatever is proving itself, and we start testing the next thing.

When this is the wrong thing to buy

If you are spending under about $6,000 a month on ads, a managed service costs more than it returns. Take the audit instead, run it yourself for six months, and come back when the account is big enough to pay for the attention.

Case study · Health & Household

Volara Nutrition: Cutting ACoS by 31% while revenue grew 68%

Volara sells sports nutrition across three marketplaces. When they came to us the ad account had 112 live campaigns, no naming convention, and a reporting deck that only counted branded search.