Seller Central
Orders, returns, inventory, and every fee line on the settlement report.
SentinelIQ™
One view of what a unit actually earns
Our in house reporting layer. It exists because no off the shelf tool would join advertising spend to fee statements to cost of goods without somebody doing the joins by hand every month.
SentinelIQ pulls your sales, advertising, DSP, and Amazon Marketing Cloud data into a single view, then subtracts everything Amazon takes. What comes out the other side is contribution margin per unit, per ASIN, per week.
It is not a product we sell. It is the thing our strategists work from, and clients get access to it because arguing about whose number is right wastes a call every month. When we say a product lost money, you can click into the line and see why.
See it on your data| ASIN | Units | Ad cost | Margin / unit |
|---|---|---|---|
| Hero 6qt | 4,180 | $3.92 | $11.40 |
| Starter set | 2,640 | $4.15 | $6.80 |
| Refill 2pk | 1,905 | $2.20 | $3.15 |
| Travel size | 612 | $5.60 | −$0.94 |
The last row is the one that changes the conversation.
What goes into it
Advertising
Sponsored Products, Brands, Display, and DSP, at the campaign and search term level.
Amazon Marketing Cloud
The event level data behind audience building and path to purchase.
Retail media
Walmart Connect, Roundel, and Instacart pulled into the same shape as Amazon.
Your cost of goods
Landed cost per unit, kept current, because the rest of it is meaningless without this.
Rank and Buy Box
Daily organic position on your target terms and Buy Box share by ASIN.
Being straight about what this is
SentinelIQ is reporting, not magic. It does not predict Amazon’s algorithm, it does not bid for you, and it will not tell you anything your own analyst could not work out given a month and a lot of spreadsheets. What it does is make that work take minutes instead, which is why our recommendations can be checked rather than believed.
Questions about the reporting
No. It is built around a strategist interpreting it, and shipping it as a standalone tool would mean supporting it as one. There are good independent tools if that is what you want, and we will happily name a few.
You get a full export of everything we built, including the margin model, and we delete our copy within 30 days of the final invoice.
Advertising and sales data refresh daily. Fee reconciliation runs on Amazon’s settlement cycle, so a fortnight behind. Cost of goods updates when you tell us it changed.
It does not. It reconciles against your accounts, which is how we have found dimension errors and unclaimed reimbursements in the first place, but your accountant still runs the books.
Bring us a month of data and we will show you the difference
Most brands are surprised by at least one product when they see it with fees and advertising allocated properly. Sometimes pleasantly.