★★★★★
06/04/2026
They told us to stop selling things
Our first month with Sentinel, they came back and said nine of our products were losing money on every unit and we should stop advertising all of them. That is not what an agency paid on ad spend tells you. Nine months on, revenue is up 68% on a smaller catalogue and I finally trust the reporting.
Date of experience:
06/04/2026
★★★★★
03/18/2026
First Christmas I did not spend on the phone to freight
We sell cookware, so our year is really six weeks long. Sentinel built the Q4 plan in June and worked backwards from the shipping cutoff. We did not go out of stock for the first time in four years, and our January rank held instead of falling off a cliff.
Date of experience:
03/18/2026
★★★★★
02/09/2026
Annoying and correct
We had tried Walmart in 2023, done about two grand a month, and written the channel off. Sentinel went back through what we had actually done and showed us we had never run it properly. Nine months later a third of our marketplace revenue is off Amazon. Worth the mild embarrassment.
Date of experience:
02/09/2026
★★★★★
11/21/2025
The audit paid for itself in week three
We booked a one off audit because our accountant could not reconcile Amazon’s numbers. They found $9,400 in unclaimed reimbursements and a dimension error that had been overcharging us since 2023. Then they read a year of our return comments and worked out our bag was splitting in transit, which was costing us more than the fees were.
Date of experience:
11/21/2025
★★★★★
09/30/2025
Weekly call, 25 minutes, actual decisions
I have worked with four agencies and this is the only one where the call ends with a decision rather than a deck. Same five numbers every Tuesday. If something is not working they say so before I have to ask, which sounds like a low bar until you have been on the other kind of call.
Date of experience:
09/30/2025
★★★★★
08/12/2025
Good on the detail, honest when a test fails
They ran a DSP audience for us that did not work and shut it down at about two and a half thousand dollars rather than letting it run to protect the story. The next one returned over 3x. I would rather have an agency that stops things than one that never admits a test went nowhere.
Date of experience:
08/12/2025
★★★★★
05/27/2025
Creative brief came from our own review data
The listing rewrite was built from the questions people were actually asking on our pages and the reasons they gave for returns. Conversion on our hero product went from just over 12% to nearly 18%. Nobody had ever shown me the objection list before.
Date of experience:
05/27/2025
★★★★★
04/02/2025
Onboarding took longer than I wanted
Fair warning, the restructure took a fortnight and performance dipped while the campaigns relearned, exactly as they said it would. It was still a nervous two weeks. By week eight we were well ahead of where we started and I stopped worrying about it. I would just budget for the dip mentally next time.
Date of experience:
04/02/2025